Frozen Yogurt Sensation Yoajung To Launch In March In Hong Kong

South Korea’s viral frozen yogurt sensation, Yoajung, is set to open its first branch in Hong Kong this March 2025! Located at Olympian City 3 in West Kowloon, Yoajung will introduce its signature blend of healthy, customizable, and Instagram-worthy frozen treats!

The name Yoajung translates to “yogurt ice cream done right” in Korean, and the brand has been winning hearts since its launch in 2021. Known for its creamy, indulgent yogurt ice cream and an array of toppings, Yoajung strikes the perfect balance between health and flavor. Made with 100% milk and yogurt powder, its offerings boast a rich, smooth texture and a delightful taste.

Yoajung shot to fame in South Korea thanks to endorsements from influencers and celebrities like Haewon from NMIXX. By 2024, the brand had expanded to over 350 stores worldwide, making its mark in cities like Shanghai and Sydney. Now, Hong Kong is joining Yoajung’s international journey.

Yoajung’s menu offers creative, customizable treats with options like signature yoghurt ice cream or protein-rich Greek yoghurt. Highlights include honeycomb, strawberry choco shell, mango coconut, choco banana, and grapefruit honeycomb sets. With toppings like granola, cheesecake cubes, matcha, Oreo crumbles, and tanghulu candied fruit skewers, Yoajung delivers indulgent, Instagram-worthy desserts for every palate.