- SINGAPORE
From Hollywood To Hamburgers: Gwen’s Frozen American Style Malt Shop Opens In Joo Chiat – End April 2025!
Retro Vibes, Real American Eats
A Dad, a Dream, and a Whole Lot of Custard
When former Hollywood visual effects supervisor Erin Nash became a dad, he didn’t just leave behind a star-studded career—he built something magical for his daughter, Gwen. Named after his baby girl, Gwen’s Frozen is Singapore’s first authentic American malt shop, serving up all-American frozen custards, Philly cheesesteaks, and classic griddle fare with a whole lot of heart.
Wholesome Comfort Food, American-Style
Forget fast food stereotypes—everything at Gwen’s is made fresh daily using whole ingredients, no preservatives, and zero shortcuts. The Philly Cheesesteak features ribeye shaved and grilled with onions and cheese, while the New York Cheeseburger is based on a blend of two iconic NYC joints. There’s also the Grilled Cheese Sandwich for that nostalgic comfort hit.
Frozen Custards & Ices to Flip Over (Literally)
What’s a malt shop without dessert? Gwen’s frozen custards are luxuriously thick, silky, and scoopable upside-down, thanks to a rich blend of fresh egg yolk and cream—no weird additives here. Pair them with Philadelphia ices (think a cross between sorbet and slushie) in juicy flavours like peach, strawberry, lemonade, lychee, and mango. Or go all out with a Gelati, a layered combo of custard and ice that’s equal parts refreshing and indulgent.
Welcome to a Real-Life Archie Comic
Step inside Gwen’s and it’s like entering a 1950s American dream—pink and white décor, a vintage menu board, a cheeky old-school phone, and even Archie comics for the full malt shop nostalgia. Every bite and scoop is a nod to Erin’s childhood memories, now lovingly recreated for a new generation in Joo Chiat.
Grand Opening Promos to Know About
To celebrate, Gwen’s is offering a Buy-One-Get-One-Free deal on all ices until May 31, 2025. And during their opening weekend from April 25–27, 2025, every main dish ordered comes with free fries and a medium ice. Sweet, right?
Whether you’re craving a true-blue American cheeseburger, a nostalgic scoop of custard, or just want to hang out somewhere cool and different—Gwen’s Frozen is your next must-visit.
Why Little Steps Loves It:
It’s a heartfelt tribute to family and food, blending authentic American recipes with wholesome, homemade goodness.
Who It's Perfect For:
Families, foodies, and anyone craving nostalgic diner vibes with a side of frozen custard magic.
What Else:
Every dish is made from scratch daily in a charming retro shophouse—no preservatives, just pure American joy!
Where To Find It:
- Gwen’s Frozen (Custard & Ices)
- 198 Joo Chiat Road, Singapore 427469
- +65 8127 8085
- https://www.instagram.com/gwensfrozen
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