LEGO ‘Build To Give’ Campaign In Singapore

Following its global launch last year, the LEGO Group will be bringing its brand campaign, Rebuild The World, to Singapore for the first time. The campaign celebrates the natural creativity of children and seeks to nurture this important skill of the next generation. As part of the campaign, the LEGO Group will be introducing its Build To Give initiative locally, which simplifies the act of giving into something fun and simple that parents and kids can do together.

From now till November 15, 2020, you are encouraged to share LEGO builds that depict your (also your kids’) passions in a reimagined world on Facebook and Instagram, with the following hashtags: #RebuildTheWorld, #BuildToGiveSG, and #LEGO, and set your posts to public. For every 50 build submissions received through the hashtags and public posts during the campaign period, the LEGO Group will give away SG$2,000 worth of products to children with selected local charities. It’s that simple! Visit LEGO Singapore’s Facebook page for updates and more information.

Main Image Credit: ©2020 The LEGO Group