
Usher in the era of inclusivity by joining the #MustelaCastingCall. The skincare expert for babies and mothers-to-be, Mustela Singapore recently launched their annual #MustelaCastingCall with an empowering new theme for 2020: “I Am Unique.”
All babies based in Singapore aged 6 to 36 months are welcome to participate in this year’s #MustelaCastingCall to celebrate their individual distinctiveness, be it in their personality traits, quirks, or interests! Additionally, through the power of social media, Mustela Singapore is advocating for equal representation of all babies across various media platforms.
This year, apart from encouraging more diversity, Mustela Singapore has also introduced two new age categories: (a) 6-12 months and (b) 13-36 months. Through this casting call, Mustela Singapore hopes to select the next crop of babies who will play a part in the equal representation of all little ones. If you have a baby or know of one who would be perfect for this campaign, join the #MustelaCastingCall before the cut-off date on September 21, 2020.
To participate, Mustela Singapore is calling for all parents to submit photos of their babies (aged 6 to 36 months) with any Mustela product through an online form. By the end of October, 5 winners will be chosen this year to be the faces of Mustela Singapore and will walk (or crawl) away with over SG$700 worth of cash and products, plus take part in a photoshoot.
All babies based in Singapore aged 6 to 36 months are welcome to participate in this year’s #MustelaCastingCall to celebrate their individual distinctiveness, be it in their personality traits, quirks or interests!
Now till September 21, 2020.
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