Get ready to snack in style this Chinese New Year! No festive celebration is complete without a stash of irresistible CNY treats, and Singapore’s buzzing scene of homegrown bakeries and iconic pastry shops has you spoiled for choice. From buttery pineapple tarts to crunchy love letters, it’s a battle of the best goodies out there—and every bite looks downright drool-worthy.
To make life sweeter (and easier), we’ve handpicked standout spots where you’ll find top-notch flavors, an impressive variety, and packaging so gorgeous it’s gift-ready.
Ding Bakery, Singapore’s top brand for award-winning pineapple tarts, is redefining festive indulgence this Chinese New Year. Renowned for their unmatched taste, these melt-in-your-mouth treats feature a delicate texture and the perfect balance of buttery richness and sweetness. Handmade daily with the finest imported ingredients and freshly baked just before delivery, each tart promises premium quality in every bite.
Voted #1 by food critics and media for over three years, Ding Bakery’s pineapple tarts have garnered more than 2,000 glowing 5-star reviews and a loyal customer base of over 100,000 satisfied customers. Convenient same-day or future-day delivery options are available, with free delivery for orders above SG$100, ensuring a seamless experience for your festive celebrations.
Ding Bakery, 5 Pereira Rd, #04-01 Asiawide Industrial Building, Singapore 368025, +65 8890 9055 (WhatsApp only), hello@cnygoodies.sg, www.cnygoodies.sg
Wang Lai Bakery, established in 1968, proudly serves traditional Chinese goodies from its well-loved booth in Chinatown. Known to generations of Chinese New Year visitors, the bakery began as a hobby, crafting festive treats for friends and family. Over four generations, they have preserved and perfected their recipes, handcrafting each goodie with extraordinary care and attention to detail. By avoiding shortcuts and machines, they ensure every treat maintains its authentic flavor and reflects their dedication to tradition.
Wang Lai Bakery believes Chinese New Year should be a joyous celebration for everyone, which is why they keep their prices fair and affordable. While others may raise prices for profit, Wang Lai prioritizes quality and taste, using premium ingredients and making most goodies from scratch. Their commitment to excellence allows every customer to enjoy the true spirit of Chinese New Year in every bite.
Wang Lai Bakery, 20 Sin Ming Ln, #03-58, Midview City, Singapore 573968, +65 8818 6227 (Whatsapp only), https://cnygoodies.com.sg/
Pineapple Tarts Singapore prides itself on crafting 100% homemade and handmade tarts that stand apart from factory-produced alternatives. Using only the finest premium ingredients, their pineapple tarts are freshly baked and delivered straight to customers’ doorsteps. The team is dedicated to maintaining exceptional quality, limiting orders to ensure every bite offers a delightful and unforgettable experience.
Through extensive trial and error, Pineapple Tarts Singapore has perfected recipes that celebrate Singapore’s local flavors while introducing fusion specialties that blend traditional and modern tastes. Their creations are thoughtfully designed to suit the taste buds of Singaporeans, making each tart a treat to savor. With a commitment to quality and authenticity, Pineapple Tarts Singapore guarantees a superior experience for every customer.
Pineapple Tarts Singapore, 22 New Industrial Road, Primax, #03-15, Singapore 536208, +65 8127 0477 (Whatsapp only), info@pineappletarts.sg, www.pineappletarts.sg
Celebrate Chinese New Year with a vibrant collection of goodies from Bob the Baker, crafted to bring luck, prosperity, and joy to the season. From the indulgent Huat Brownie Tower to Mandarin Orange Mini Cupcakes and Low Sugar Ang Bao Brownie Pops, every treat symbolizes abundance and good fortune. Perfect for gifting or sharing at reunions, these festive snacks add sweetness and meaning to any celebration.
This year’s collection includes an exciting twist—hidden tokens in the cookies, offering customers a chance to win up to SG$288 with every CNY cookie purchase. Orders over SG$150 enjoy free delivery, and shoppers can save 10% with the code CNY2025_10 on a minimum spend of SG$58.
Bob the Baker, Level 1 reception, 218 Pandan Loop, Xpace, Singapore 128408, +65 8862 3327 (WhatsApp), www.bobthebakerboy.com/chinese-new-year-goodies
Celebrate Chinese New Year with a vibrant collection of goodies from Pinch Bakehouse, crafted to bring luck, prosperity, and joy to your festivities. Designed to sweeten celebrations, the range includes indulgent CNY cookies and symbolic treats like Ang Bao Brownie Pops and the Mini Mandarins Party Pack, blending tradition with a modern twist. Perfect for gifting or sharing, these thoughtfully made delights add charm and sweetness to reunions while making every moment more meaningful.
Pinch Bakehouse, Level 1 reception, 218 Pandan Loop, Xpace, Singapore 128408, +65 8380 6722 (WhatsApp), https://pinchbakehouse.com/all-bakes
Get SG$21 off when you purchase 6 CNY goodies during Mdm Ling’s Early Bird Sale, but act fast—it ends soon! With over 50 CNY and holiday-themed gift sets and cookies made from premium ingredients, our best-selling snacks are perfect for every taste, including Halal-certified and vegetarian options. Plus, enjoy free delivery in Singapore for orders over SG$100. Don’t wait—grab your festive treats today!
Mdm Ling Bakery, www.mdmlingbakery.com/product-category/shop/cnycookiesandsnacks/
Janice Wong’s Chinese New Year section has you covered whether you’re shopping for yourself, your family, or your business associates. For starters, they’ve got the usual CNY snacks like pineapple balls and peanut cookies, but they also stock various bundles and hampers that include alcoholic beverages like gin or wine packed together with their CNY goodies. If you want something that’s visually stunning, try their iconic chocolate koi, which are hand-painted fish-shaped praline chocolates with popping candy inside.
Janice Wong, Various Locations, www.janicewong.online
Celebrate the upcoming Chinese New Year with Kele’s festive collection of elegant golden tins, packed with delicious treats to delight everyone! Choose from two unique ranges: CNY-exclusive cookie tins featuring premium takes on favorites like Love Letters and Kuih Bangkit, and a full range of pineapple tarts and balls in innovative flavors, including two exciting new collaborations with Whittard of Chelsea. Special flavors like Golden Osmanthus, Matcha, and Golden Cheese are only available in these golden tins during CNY, so make sure to grab them before they’re gone!
Kele, 2 Smith St, Singapore 058917, +65 6908 1511, www.kele.sg/collections/cny
Irvins has become quite a household name over the years, and for good reason. Their signature fish skin snacks always leave you craving for more, so do their potato and cassava chips. For Chinese New Year this year, it'd be perfect to stock up on a variety of their best snacks, and it's something your guests will surely enjoy. It's also affordable if you're planning on gifting it to friends and/or corporate partners. For special flavors, get the Truffle Zig Zag Potato Chips or Smoked Cheese Salmon Skin.
Irvins, Various Locations, www.eatirvins.sg
Get ready to wow your in-laws with gifts that are not just impressive but also heartwarming from SunnyHills! Their delightful zodiac design gift boxes are a sure way to bring smiles. Picture this: signature pineapple cakes made with love from 100% Taiwan native pineapples, grown organically and bathed in sunlight – no growth hormones or pesticides here!
Hailing from Taiwan, SunnyHills stands as one of the largest Pineapple Cake manufacturers, producing over 700 million cakes since 2019. Unveil the essence of SunnyHills in their all-in-one gift box, showcasing the iconic Pineapple Cakes representing prosperity, a special Chinese New Year edition Banana Waffle Cookie with a Spring (春) puzzle cookie, and the Japanese Kougyoku Apple Cake symbolizing peace. It’s not just a gift; it’s a journey through flavors and traditions that’ll make your in-laws feel truly cherished.
CNY2024 Pre-order starts December 15, 2023.
SunnyHills, 391 Orchard Rd, Ngee Ann City Tower B, Unit B2-27A, Singapore 238872, +65 8522 9605, service@sunnyhills.com.sg, www.sunnyhills.com.sg
Discover the joy of gifting with Humming Flowers & Gifts' "Celebration Bundles 满堂欢庆" range, featuring hampers adorned in the auspicious Heng Ong Huat Pineapple design packaging, symbolizing prosperity and good luck. Choose from a diverse array of gift hampers, priced starting from SG$65, offering an exquisite selection that includes abalones, dried goods, CNY goodies, wine, sparkling juice, and mandarin oranges.
Elevate your gifting experience with options featuring beautifully arranged flowers for a touch of elegance. A standout among the offerings is the 'Best Essence of Chicken with Abalone' found in selected hampers. Whether sharing with family or business associates, these thoughtfully curated hampers are a perfect way to extend well-wishes. Humming Flowers & Gifts, a trusted name in Singapore, ensures a hassle-free and enjoyable shopping experience with its expert advice, warm service, and commitment to quality products, making your gifting experience truly memorable.
Humming Flowers & Gifts, 21 Ubi Road 1, #03-01 Singapore 408724, +65 6844 2222, enquiry@humming.com.sg, hummings.com
If you want something unique this CNY, shop The Jelly Heart's Chinese New Year range! They've got prosperity coin jelly cakes in two sizes, 6 and 9 inches, and a lion dance cake, both of which would make for a pretty interesting CNY "cake" if you're hosting guests. They even have a zingy tangerine jelly, cut into 25 small pieces that friends and family can enjoy! If you'd like to show some love and purchase gift boxes for people, they have mini jelly hearts in gift boxes up for grabs too.
The Jelly Hearts, Multiple Locations, www.thejellyhearts.com/collections/auspicious-cny-collection
At Aunty Hong, they believe that gifting is all about presenting sincerity, and that's why they have specially curated their gift sets. Whether you're purchasing it for yourself or gifting it to friends, family or business associates, you'll definitely feel lots of joy buying these gift bundles from Aunty Hong considering how exquisite they look. From their "Bundle of Joy" containing two different crowd favorites to the "Treasure Chest", a treasure trove of customisable mix and match snacks, each gift set will no doubt make your gift receiver really excited.
Aunty Hong, 1005 Aljunied Ave 5, #01-42, Singapore 389886, www.auntyhong.sg
Celebrate the Lunar New Year with The Marmalade Pantry's exquisite treats and festive-themed afternoon tea set. Indulge in delectable snacks like Black Sesame Almond Cookies, Salted Egg Yolk Almond Cookies, Walnut Cookies, and Shallot Cheese Cookies, along with the beloved Petite Chicken Bak Kwa, elegantly packaged for gifting. Opt for the ornate Lunar New Year gift sets—The Marmalade Collection and The Signature Collection—each housed in a jewelry vault that transforms into a stylish organizer. For a delightful reunion, savor the Spring Blossom Afternoon Tea Set, available for dine-in and takeaway. Pre-order with Mastercard® by January 21, 2024, to enjoy a 15% discount, and relish these festive delights from January 25 to February 28, 2024, at various Marmalade Pantry outlets and online.
Marmalade Pantry, multiple locations, http://delivery.themarmaladepantry.com.sg/
Find More CNY Goodies Here!
Festive Chinese New Year Snacks
Where To Buy 'Bak Kwa' In Singapore
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