Looking for the ultimate guide to kids’ clothing shops in Singapore? We’ve got the scoop! Singapore is to Asia as Paris is to Europe. World-known for its best-dressed solos, couples, and kids, some gorgeous kids’ stores are popping up offering delivery (and returns) across the city. There are plenty of home-grown brands (local Singapore kids’ stores), sustainable and organic offerings, and internationally celebrated designer labels that deliver straight to your doorstep. It’s much easier shopping from the comfort of your own home than trawling boutiques and shopping malls with tired little people. Little Steps Asia has done all of the leg work for you, and these are our treasured finds. Read on for our ultimate guide for everyday staples, swimwear, and stylish threads for your little ones!
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Look stylish and stay comfortable with this popular athletic wear brand for kids and teens in Singapore! Children from more than 100 countries in the world love moodytiger! The brand is empowered by premium technical fabrics and fashion-forward designs. Their products are functionally suited for multiple sports, including tennis, skiing, skating, swimming, outdoor, and everyday active living. For kids and teens looking to style up their athletic look - shop it up with moodytiger. Need ski clothing - they have this too!
Exclusive Little Steps Discount: Use code LSAXMOODYSG18 for 18% off all regular-priced items.
moodytiger, hello@moodytiger.com, moodytiger.com. Social Media handle: @moodytiger
At Totscloth, their core values of Comfort, Fun, and Imagination shape their mission as parents who understand the importance of providing the best for your little ones. Offering a helping hand on your parenthood journey, they strive to infuse style into your child's wardrobe. From the first smile to those initial steps, Totscloth celebrates each precious milestone with you. Their baby clothes are thoughtfully designed for comfort in Singapore's warm climate, featuring gender-neutral colors and unique prints. You'll find a wide range of options from onesies to rompers to sleeping suits, catering to ages 0 to 24 months, all crafted from luxuriously soft premium bamboo fiber. Plus, they have a toddler range for 2 to 5 years in their shirt collection series, and their incredibly soft pillows are a must-see. Want more? They offer free local shipping for orders over SG$60!
Exclusive to Little Steps readers: Enjoy a 10% discount on all regular-priced items with code 'LITTLESTEPSTOTS10'.
Totscloth,+65 8902 1768 (WhatsApp), enquries@totscloth.com, www.totscloth.com
Retykle is Asia’s first online resale platform for buying and selling pre-loved high-end babywear, kids’ wear, and maternity fashion. It was set up by founder, Sarah Garner who was motivated to provide users with an easy, one-stop method of trading their pre-loved designer/luxury children and maternity apparel.
Retykle prides itself on its convenient platform where it takes on all the sellers’ responsibilities, from collection to pricing and delivery so you can now shop and sell pre-loved clothing via Retykle, hassle-free. Simply book a free home pick-up, and Retykle will take care of the rest!
Retykle carries over 2500+ of the best childrenswear brands, including Bonpoint, Jacadi, Petit Bateau, Stella McCartney, Ralph Lauren, and Burberry, catering for ages 0 to 14, as well as a selection of maternity wear. With a strong emphasis on impeccable quality and a seamless user experience, the platform allows you to purchase with confidence, safe in the knowledge that every item listed for sale has undergone thorough inspection in order to meet Retykle's rigorous quality and authentication standards. Free local shipping is applicable for orders over SG$60.
Retykle Singapore, 50 Playfair Road, Noel Building, #07-03, Singapore 367995, +65 6970 0607, +65 8027 6284 (WhatsApp), hellosg@retykle.com, www.retykle.sg
The Next website has...everything! We simply can't get enough of browsing through their extensive kids' collection. Their site features clothing for boys and girls, of age 0 to 15+. You can shop from comfy sleepwear and loungewear to occasion wear as well as casual basics for every day. We guarantee Next has them all. Delivery costs SG$10 and your order will normally be shipped within 5 to 6 working days. Returns are a little tough as you've to ship all the way to England. However, with their massive range of clothing for both you and the kids, we know you'll love this site as much as we do! The best part, prices are affordable
Next, Online, www.next.sg/en
The Elly Store was founded in 2010 after discovering a gap in the market for girl's dresses when the founders, Audrey and Carol found it difficult to find clothes for Carol's daughter that were classic and chic, and yet comfortable for kids to run and play.
Elly's childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens. It is best known for its Chinese New Year collections of kids' cheongsams and mandarin-collared shirts for boys.
Since December 2019, Elly has been collaborating with The Walt Disney Company Southeast Asia for its Disney x Elly collections featuring well-loved characters such as Mickey Mouse and Classic Pooh, and characters from Disney Classics such as 101 Dalmations and Dumbo for babies.
Elly opened its first retail store in Cluny Court in February 2012 and expanded into a larger unit in November 2015.
Today, The Elly Store stocks an amazing selection of baby gifts, children's clothes, toys, and international brands of shoes such as to stock a wide range of international kids shoe brands such as Biomecanics, Bobux, Native, Old Soles, Pediped, and Tip Toey Joey. You'll find toys from Jellycat, eeBoo, Petit Collage, Tickle Your Senses, Green Toys, Plan Toys, Edx Education, Magna-tiles, Smart Games, Sentosphere, and more. It also carries beautiful tableware sets from Marcus and Marcus and Miniware. The sheer variety at Elly both in-store and online makes it a great shopping destination for gifts.
Visit their Facebook page for regular updates!
The Elly Store, 501 Bukit Timah Road, Cluny Court, Singapore 259760, +65 9628 0338 (WhatsApp), www.theellystore.com
No kids' clothing list is complete without listing Uniqlo. Their kids' range has expanded vastly since its introduction to include sizes for newborns and toddlers too!
Uniqlo's kid's wear section has basic tops, bottoms, and dresses as well as outerwear, sports utility wear, loungewear, socks, and even undergarments! The best part? If you’re looking for high-quality yet affordable winter wear for your family holiday, Uniqlo also has a winter range with soft fleece jackets, cozy hoodies, thick padded parkas, and fleece-lined pants that are perfect for the season. Download their app for exclusive deals too!
Uniqlo, Multiple Locations and Online, www.uniqlo.com/sg/en
Proudly conceptualized in Singapore and the first reversible kids' clothing brand on the island, Maison Q has taken the homegrown kids' fashion scene by storm. They take great pride in producing their reversible collections themselves at their family-owned atelier in Indonesia. Their apparel run through the hands of passionate artisans who have been trained in the art of reversible apparel. Why reversible apparel you ask? They are simply just double the fun and twice the mileage. Two designs in one dress? A shirt that can be worn two ways? In many happy prints? Yes, please! Having its own atelier gives Maison Q full control of the production process and an outstanding advantage — the freedom to create. And of course, their collections have been designed and crafted by them, which makes them totally one-of-a-kind!
Maison Q, Online or shop at selected retailers here, info@maison-q.com, www.maison-q.com
RAPH&REMY designs premium essentials and gifts for babies and kids. Its stylish, sustainable, and personalized essentials are beautifully packaged and delivered with love and care worldwide. Thoughtful in detail and design, minimalist and modern at heart, they never compromise on quality, prioritize comfort, and are always mindful of our environmental impact. The brand is dedicated to making a meaningful difference toward a more sustainable future. Every purchase contributes to planting bamboo with our Grow Bamboo Initiative.
RAPH&REMY, 33 Neil Road, Singapore 088820, www.raphandremy.com
For designer threads, Kids21 has it all. This premium fashion and lifestyle brand are dedicated to kiddos who are fashionistas, and passionate about their style and the latest trends. The Kids21 concept stores offer carefully selected ranges of kids’ clothing and accessories from the world’s top brands and independent designers. These include Balmain Kids, Emporio Armani Junior, Givenchy Kids, and more. You can also shop from their in-house collection, KINDRED, for comfortable and everyday clothing. Enjoy free delivery in Singapore for all purchases over SG$200 and free international delivery for all purchases over US$150.
Kids21, Multiple Locations, www.kids21.com
Sea Apple is named after one of the most common trees in Singapore, a little tree that strives along various wild and rocky coastlines of Southeast Asia. The Sea Apple collection is inspired by simple observations and reflects nature's boundless energies. Their collection includes pajamas, dresses, cheongsams, tops, bottoms, and bags. There is also an organic baby range with adorable ruffled jumpsuits, baby bloomers, and onesies. Each of the clothes is made with original prints as well as quality fabrics and constructed for comfort and little worlds of fun. Their online store also has toys from well-known makers such as Steiff, Plan Toys, Green Toys, and a range of your children's favorite books plus stationery!
The Sea Apple Shop, United Square #01-68, 101 Thomson Road, Singapore 307591, +65 6908 0998, www.seaappleshop.com
Cotton On Kids is a kid's fashion brand that’s always on the move. It's definitely THE go-to for baby and kids' clothing essentials and trends. Their fashion-forward designs in eye-catching colors are always a marvel and delight for mums looking for affordable clothing for their kids. They've partnered with many big names like Marvel, DC Comics, and now even NBA, to bring you super cool designs for their kidswear. You can shop for almost anything here - from casual everyday chic to swimwear, accessories, and even footwear! We love!
Cotton On Kids, Multiple Locations, www.cottonon.com/SG/cottononkids
Bochechas ("cheeks” in Portuguese), was inspired by founder Angela’s daughter's chubby cheeks and the time she spent in Brazil during her early years. After becoming a mother herself, she found it surprisingly difficult to find beautiful and practical clothes for kids. She found that many brands used synthetic fabrics harsh for children’s sensitive skin. That's when she decided to launch her brand for children and family wear.
At Bochechas, a lot of thought was put into designing beautiful and functional clothes that suit both kids and parents. Only the most premium and natural fabrics that are kind to the skin and the environment are selected and used. Most of their packaging uses recycled and biodegradable material, deeming them to be a carbon-neutral brand.
From tiered midi dresses to adorable ruffled rompers for girls, and linen shirts, cotton shorts, and tees for boys, you'll love their collection as much as we do!
Bochechas, Takashimaya Shopping Centre, 391A Orchard Road, Level 4 Kids Department, Singapore, 238873 | i12 Katong, 112 E Coast Rd, Level 2 Pop Palette, Singapore, 428802, +65 8678 6683, hello@bochechas.sg, www.bochechas.sg
Bambinifashion.com is a retail fashion company specializing in kids' designer clothes. With more than 750 top-quality kids' designer clothing brands up to the age of 16 to choose from, your kids will look and feel their best every day! Their diverse collection of brands ranges from high-end European labels and sustainable fashion offerings to artisanal and up-and-coming brands that are exclusively available on their website. As a leader in kids' fashion, we are continuously adding new labels to their catalog to give you a wider variety of designer kids' clothing and accessories to personalize your little ones’ wardrobes.
Bambinifashion.com, www.bambinifashion.com
Gen Woo Kids creates trendy, everyday clothes for newborn babies, children, tweenies, and teenagers. They strive to include sustainable choices in their extensive collection of clothing. The local label provides a sense of fun and is comfortable enough for active kids who prefer fuss-free designs. Their signature colorful tie-dyed tees, trendy printed smocks, and cool jumpsuits are perfect for all ages. Gen Woo’s house brands Circular For All and Gen Woo are produced in their own GOTS-certified factories using BSCI or 100% organic cotton.
Gen Woo, Apex @ Henderson, 201 Henderson Road,
#04-13/14, Singapore 159545, +65 6909 9305 | 6909 9307 | 9850 6166, hello@genwoo.sg, www.genwoo.sg
Not just known for their extensive food selection and Percy Pig gummies, Marks & Spencer also stocks quality kids' clothing! Made using materials sourced with care, their kidswear collection features uber-comfy fabrics with great quality across the collection to ensure kid’s clothes last longer. Their clothing is focused on designing relevant pieces that are must-haves for kids. Expect to see a colorful, nature-inspired collection that includes playful prints and patterns to add fun and excitement to everyday dressing. We love their jammies section where you can get top-quality 2-piece sets to nightgowns and sleepsuits for little bubs. The best part? They have sales every now and then so you can get the best deals on these!
Marks & Spencer, Multiple Locations, www.marksandspencer.com/sg/l/kids/all-kidswear
Baebeeboo is a delightful, socially conscious kidswear label that is stylishly saving the world, one garment at a time. The online store has a great collection of adult resort wear, home accessories, childrenswear, and Jaedals, a collection of super-comfy mini-me sandals that give back to Singaporean charity Pathways to a Better Life. Each item of clothing is handmade from lux cotton and hand-embroidered by women in need. Baebeeboo has partnered with Pew Pew Patches to create comfy baby bloomers. Accessories include lots of lovely tassels to adorn your masks and hand-woven bags to take to the beach. If you want to explore a limited collection of their range, head over to their showroom at Claymore!
Baebeeboo, Claymore Connect, #02-01
Singapore 238879, www.baebeeboo.com
Dilly & Fin, info@dillyandfin.com, www.dillyandfin.com
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